Delicious. Creamy. Versatile. A staple in every kitchen. Becel was struggling to find an image and perception on social channels that would do justice for their core product. A dream brief for the Zombie team, we established a refreshed look & feel for the brand, leaning into sexy, tantalizing imagery like Becel melting and dripping down an ear of roasted corn, titled "Melting Moments"; beautifully cooked, buttery eggs; moments where Becel was front & center as the hero to take dishes to the next level with visuals to get viewers wanting to lick their screens. Going a step further, we released a series of "reactive" content to bring the viewer into the cooking process and give them the power in our virtual kitchen.