One of the hottest, fastest-growing apparel brands on the market – Psycho Bunny – tapped the Zombie team to curate product assets, brand artwork and value-based social content to help with continued growth. The streetwear brand is firmly entrenched as a premium outlier, investing in quality and design while opposing the norms of the fashion industry. This mantra was built into any idea we concepted and any asset we produced. Beyond stunning visuals, we created a social content strategy that focused on providing real value for the community: education (cleaning, treatment, style guides, outfit coordination), entertainment (Spotify playlists), information (historical facts, 101s), and functionality (mobile wallpaper backgrounds, downloadable assets).