The first joint-venture product release from MolsonCoors and Truss Beverage Co. The Bedfellows team came to us looking for product photography, design work and social content that would allow their products to live up to the moniker of "Liquid Art". Leaning into a moody, fantastical world seemed like the perfect play to not only raise awareness for this lineup, but also separate the brand from competition in the segment. It was important for us to showcase the colour and body of the actual liquid, as these beverages are inspired by Helles and IPA-style brews. Again, a unique quality to help with differentiation. Intriguing, unique and breakthrough work that's helped them carve out market share in this growing category.